Adtech company aims to get 10% share of Asia Pacific’s social media and online video advertising market.
Adtech company Adknowledge Asia has announced the appointment of Ted Kim Tae-Woo as its country director for South Korea.
Social and video advertising platform AdParlor, an Adknowledge Asia division, has appointed country directors for Thailand, HK and Taiwan, and Malaysia.
To The New has launched its Video+ solution which it said integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics.
The South-East Asia programmatic or automated video advertising market grew steadily in the first quarter of 2014, with most of the key countries notching up inventory growth of at least 10%, said digital branding software company TubeMogul.
Digital branding software company TubeMogul said it has promoted Phu Truong to managing director of its South-East Asia, and has also expanded its executive team.
TubeMogul has announced the global rollout of new technology that allows advertisers to see if their digital video ads are actually being viewed.
Digital media network Innity has established two subsidiary companies -- Native Media and Appsploration – to beef up its offerings and cater to growing client demand in two key areas, video and applications.
Opera Mediaworks, a fully-owned subsidiary of Opera Software, has announced AdMarvel for Connected TVs, which brings online video advertising into the connected TV space.