Adknowledge Asia appoints country director for South Korea
By Digital News Asia July 15, 2016
- Company growing headcount aggressively across its 9 APAC markets
- Ted Kim played a major role in launching Twitter in South Korea
ADVERTISING technology (adtech) company Adknowledge Asia has announced the appointment of Ted Kim Tae-Woo (pic) as its country director for South Korea.
As country director for South Korea, he will be responsible for expanding the team, raising Adknowledge Asia’s profile, and leading the sales and operational teams, the company said in a statement.
He will report to chief revenue officer Damien Lavin who is based in Singapore.
Kim joins Adknowledge Asia with over 10 years of experience in digital marketing, having held senior roles at Samsung, Microsoft, Hewlett-Packard and Google, Adknowledge Asia said.
He played a formative part in launching Twitter in South Korea, and his latest role was South Korea managing director for Teads.tv, a native video advertising company.
“Korea is a distinct market for digital advertising because of its massive smartphone penetration and strong reputation for delivering innovative digital ad campaigns,” said Kim.
“With some of the world’s largest and most dynamic brands based in Korea, it means that there is opportunity for huge growth and that it needs a specific approach in order to build the right data partners and relationships.
“Adknowledge Asia has built an unrivalled reputation for delivering the highest performance social and video advertising and I look forward to leveraging my understanding of the market to helm our expansion in Korea,” he added.
Adknowledge Asia is a joint venture between Kuala Lumpur-headquartered regional telecoms giant Axiata Group Bhd and US-headquartered adtech company Adknowledge Inc that was formed in January 2015.
The new hire comes after a period of aggressive growth for Adknowledge Asia, which announced in March that it would be doubling its headcount in 2016 following the appointment of Matt Sutton as chief executive officer.
“Over the past year, through acquisitions and an aggressive hiring strategy, we have grown to 140 people across nine Asia Pacific markets, and are currently looking to fill 80 new roles,” said Sutton.
“Korea in particular is a market where we see enormous growth potential and Ted [Kim] not only demonstrates a deep understanding of the market, but also the dynamism and drive to grow our operations there,” he added.
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