Video+ to help brands capitalise on social video
By Digital News Asia October 20, 2014
- Integrates social video strategy, production, distribution and marketing
- Helps brands drive consumer awareness, engagement, and conversion
DIGITAL solutions provider To The New has launched its Video+ solution which it said integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics.
The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion, the company said in a statement.
Digital video sharing is growing at a fundamental rate, with Asia expected to grow to twice the size of the US market over the next three years, which is a US$10-billion currently, To The New said.
Over half of 18-54-year-olds share video online, according to eMarketer. A recent report from comScore reveals that online buyers are 64% more likely to buy a product after watching a video.
Also, Nielsen claims that over 60% marketers believe that videos will dominate their communication strategy moving forward, To The New said.
“Video+ offers brands end-to-end video capabilities ranging from conceptualising campaigns to creating and crowdsourcing original video content, building and managing video-on-demand platforms, live streaming, digital video operations management, monetisation and distribution of video content,” said its chief executive officer Puneet Johar.
“The exponential growth of digital video sharing and consumption is pushing brands to integrate video in their communication strategy on all social platforms.
To The New Video+ will empower brands to leverage digital videos to drive engagement, maximise reach and ROI (return on investment) all with a single solution,” he added.
The proprietary products of To The New that are part of this solution include ThoughtBuzz for social analytics, Blogmint for crowdsourcing, and DDEX for distribution.
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