Ex-BBC and WSJ man to head TubeMogul’s SEA ops, regional team expanded
By Digital News Asia February 24, 2014
- TubeMogul software allows brands and agencies to buy video ads across all devices
- New MD, sales and business development managers added to regional team
DIGITAL branding software company TubeMogul said it has promoted Phu Truong (pic) to managing director of its South-East Asia, and has also expanded its executive team.
Truong, who acted as director of the company’s operations in Asia for 18 months, is the former vice president of commercial operations for the BBC, where he worked for more than five years, TubeMogul said in a statement.
He also worked at The Wall Street Journal’s digital unit for seven years, where he held the position of director of international advertising sales.
“We are delighted to appoint Phu [Truong] to lead the TubeMogul business across South-East Asia,” said TubeMogul chief executive Brett Wilson. “His knowledge of the digital advertising sector is vast and he has proven success with international media businesses.”
“We look forward to deepening our relationships with our brand and ad agency partners by continuing to provide them with the best digital video advertising software and tools,” he added.
TubeMogul has also appointed Singapore-based video industry sales executive Yogesh Foflia to join as South-East Asia sales manager. Foflia has held senior Asia-wide sales roles at Google, advertising and technology sales network VeNA, and InMobi.
In addition, the company said Suzie Porter has been appointed as its regional business development manager. Porter has held publisher development roles in Asia and Europe, and is charged with servicing ad agency clients and technology, media and data partners in the region.
Emeryville, California-based TubeMogul said its software enables brands and agencies to buy video ads across all devices, and provide ad serving, targeting, optimisation and brand measurement.
With a sole focus on the buy-side of digital video advertising, the company offers 100% transparency, which means advertisers control which sites their ads are running on, and whether their ads are actually being viewed.
“Large brands and advertisers increasingly understand the value of deploying programmatic digital video advertising to reach large audiences at scale, while also lowering their overall campaign costs,” said Truong.
“We look forward to helping brands and ad agencies reap the benefits of the new data-driven world,” he added.
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