MicroAd Singapore opens branch office in KL
By Digital News Asia January 8, 2016
- Ad tech firm has 2,000 clients in SEA
- Sets revenue targets for the next three years
ADVERTISING platform company MicroAd Singapore it officially launched a new branch office in Kuala Lumpur on Jan 7.
Japan-headquartered MicroAd Inc provides optimisation solutions for online display advertising, and has launched programmatic ad platforms for both demand and supply sides, MicroAd Singapore said in a statement.
There are currently more than 10,000 advertisers and 5,000 publishers using its platforms for effective ad management and programmatic ad trading, it claimed. As at the end of 2015, it had more than 2,000 clients in South-East Asia.
“There are strong local players in Malaysia, similar to the Vietnam and Indonesia markets,” said MicroAd Asia Pacific managing director Kosuke Sogo.
“Some of the big brands are shifting their budget from traditional media to digital marketing, thus I feel that there is potential in Malaysia’s market.
“We have given ourselves target revenues to achieve: US$2 million in 2016, US$4 million in 2017, and US$7 million in 2018, and we do see a lot of prospects in the Malaysian market,” he added.
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