Oracle and Snapchat have announced a partnership to measure the impact of digital advertising in the physical world.
A regional committee of digital advertising and marketing stakeholders believes there has been an ‘over-investment’ on technology and an ‘under-investment’ on people who can use these tools in Asia Pacific.
Marketing and advertising technology professionals are looking for solutions to reduce fraud and create a secure ecosystem, according to a study by Equinix, in collaboration with ExchangeWire.
Matt Sutton will be responsible for driving the next wave of expansion for Adknowledge Asia's proprietary social and video platform AdParlor.
A recent study by TNS Research and Google Malaysia found that Malaysians spent twice as much time per session on YouTube using mobile devices compared with the global average.
Advertising platform company MicroAd Singapore it officially launched a new branch office in Kuala Lumpur on Jan 7.
Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp reports on its strategy for Malaysia.
Recognising that the way advertisers spend money with media is changing, The Star has embarked on an interesting pilot in ‘disruption’ to ensure it captures the value from a changing media marketplace.
Google has announced that AdSense, its online solution for publishers to earn money from advertisements, now officially supports Malay.