Smaato and Indosat join forces for mobile ad push
By Digital News Asia July 9, 2014
- Strategic agreement to jointly promote and sell mobile advertising inventories
- Includes development of innovative hyper-local mobile advertising solutions
SMAATO has announced a strategic agreement with Indosat, to jointly promote and sell their mobile advertising inventories to Indonesian brands and agencies.
Headquartered in San Francisco, Smaato owns and operates a global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP). It boasts a strong presence in both developed and emerging markets with more than 90 billion ad impressions per month in over 200 countries.
Indosat is the second largest mobile operator in Indonesia with close to 60 million subscribers. It also has one of the strongest digital programs in the country with an in-house digital unit focused on mobile advertising, ecommerce and mobile financial services.
Under the agreement, Smaato and Indosat will jointly develop and sell affordable and innovative hyper-local mobile advertising solutions to Indonesian brands via programmatic, automation and self-serve features on their platform that then brings meaningful benefits to Indonesian consumers, app developers and mobile publishers.
Ragnar Kruse (pic), chief executive officer (CEO) and co-founder of Smaato said Indonesia is one of the most attractive markets for global brands and advertisers, from its large population, to high mobile phone and Internet penetration, to strong and growing middle class with high consumption levels
“We see a strong growth potential in digital advertising, as Indonesians are adopting mobile at a very fast pace and using it to research, discuss and make purchasing decisions for goods and services.
“By partnering with Indosat, which has a strong entrepreneurial spirit and commitment to grow the digital ecosystem in Indonesia, we hope that we can create a strong mobile advertising team, which will then bring innovative mobile advertising solutions to both consumers and brands,” he added.
With both companies establishing mobile advertising teams in Indonesia, this agreement allows the two companies to complement each other’s mobile advertising capabilities in Indonesia.
Alexander Rusli, CEO of Indosat said the company is committed to leveraging its capabilities and reach to offer meaningful digital solutions to Indonesian consumers, which will help simplify and enhance lifestyles.
“Partnering with Smaato, who has one of the most advanced and effective global mobile advertising platforms and capabilities in the world, will help us bring targeted and relevant advertising solutions to Indonesian customers, so they can make the right purchasing decisions.
“We hope to broaden our strategic relationship with Smaato in the future to bring more innovative and meaningful advertising solutions to Indonesia in order to stay ahead of global and programmatic demand,” he added.