Real-time bidding (RTD)
Riding on rapid mobile user growth and fast adoption of mobile advertising in emerging markets, mobile advertising exchange Vserv.mobi, recently announced a series of senior appointments across South-East Asia.
Smaato has announced a strategic agreement with Indosat, to jointly promote and sell their mobile advertising inventories to Indonesian brands and agencies.
Mobile advertising exchange Vserv.mobi has announced the launch of its data augmented mobile Real Time Bidding (RTB) platform to bridge a value gap across emerging markets.
Innity, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
Online advertising in the region is set to get a technology boost, with digital media network Innity slated to launch its real-time bidding (RTB) offering in South-East Asia next month.