Fave collaborates with affiliate marketing platform Involve Asia

• The partnership adds FindShare loyalty programme to Fave
• Though this users can get cashback and spend it across Fave's offerings  

Fave is collaborating with Involve Asia to integrate FindShare, a cashback and rewards program platform provider in the Philippines. 

Chen Chow Yeoh (pic), Co-founder of Fave, said, "Involve Asia's expertise in affiliate marketing and its vast network of publishers and influencers will help empower customers to save with loyalty programmes. We want our customers to reap the benefits of greater savings by using the Fave app."

According to the S&P Global Market Intelligence estimates, aggregate cashless retail payments are projected to grow at a CAGR of 14% to reach US$3.02 trillion (RM13.64 trillion) in 2025 in Southeast Asia.

JC Lam, Vice President of Partnerships at Involve Asia, said, "By leveraging Fave's customer engagement solutions and Involve Asia's performance-driven marketing strategies, we can help these brands create personalised and compelling experiences that resonate with their target audiences."

With the collaboration, customers can earn cashback through Fave's affiliate merchant programme. Shoppers can use this across FavePay, Fave Deals, and Fave eCards merchants. The partnership will add Adidas, Agoda, Decathlon, AirAsia, Lazada, Klook and brands across categories like retail, travel, and e-commerce to the FindShare programme.