mobile advertising

Singtel’s Amobee appoints new senior VP for Asia
Amobee has announced the appointment of digital and mobile advertising expert Robert Woolfrey as senior vice-president, Asia.
iClick Interactive inks ad partnership deal with SPH
iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of apps.
Mobile advertising: In-app overtakes web channel, games the big winner
Click-through on apps was found to be between 1.3 times to twice as high as mobile web click-through in all surveyed Asia Pacific countries.
Mobile adtech company Glispa sets up office in SEA, appoints regional GM
Glispa Global Group has opened an office in Singapore and has appointed former Google executive and mobile marketing veteran Christian Nguyen as its South-East Asia general manager.
Google introduces new, mobile-focused AdWords format
Google has introduced a new AdWords format that it said would help businesses charge forward in the mobile-first era.
Blis wants to help make digital advertising more effective
Mobile location and behavioural advertising startup Blis hopes to make a difference by offering companies insights and reach into their key demographics.
Facebook lands in Malaysia
Two weeks after opening its Philippines office, social media giant Facebook has landed in Malaysia too.
China’s Mobvista gung-ho on SEA possibilities and potential
China-founded mobile advertising and games publisher Mobvista seeks to ride South-East Asia’s mobility wave and has been exploring the market since 2014.
Adtech company S4M launches in Asia via Singapore
Mobile advertising technology company S4M has launched in Asia Pacific, setting up operations in Singapore.
XOX Mobile to form JV with Korea’s Mobligation
XOX Mobile has agreed to form a JV company with South Korea’s Mobligation, which develops mobile portals, browsers and applications for smartphones.  
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Digerati50 2018-2019

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