Smaato

Indosat and Smaato launch RTB-enabled mobile ad exchange in Indonesia
Jakarta-based Indosat, a member of the Ooredoo Group, and San Fransisco, California-based Smaato have announced the launch of their joint venture called Indonesia Mobile Exchange (IMX) in Indonesia, which they claimed is the world’s first digital exchange platform for mobile advertising with Real-Time Bidding (RTB).
Smaato raises US$25mil in Series E, SPH in funding round
Mobile RTB ad exchange and supply side platform Smaato said it has secured US$25 million in Series E funding. Media giant SPH participated in the round along with private-owned Aeris Capital, Singapore-headquartered investment firm EDBI and other existing shareholders.
Smaato and Indosat join forces for mobile ad push
Smaato has announced a strategic agreement with Indosat, to jointly promote and sell their mobile advertising inventories to Indonesian brands and agencies.
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Digerati50 2020-2021

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