Media matters: Sin Chew e-paper subscriptions hit 25K mark
By Digital News Asia June 2, 2015
- Says e-paper subscriptions demonstrate its influence with Chinese community
- In March, collaborated with Star Media Group to launch joint e-paper package
SIN Chew Media Bhd Corporation said that its Sin Chew e-paper has netted more than 25,500 subscriptions since its launch in February 2014.
The company publishes Sin Chew Daily, the Chinese newspaper with a circulation of more than 400,000 copies daily.
Its e-paper subscriptions once again demonstrate its influence within the Chinese community in Malaysia, Sin Chew said in a statement.
“With the influx of new technologies, the media industry in Malaysia continues to undergo inevitable transformations, with the e-paper being one of many by-products,” said its group chief operating officer Tan Chee Yuen.
“We’re re-fashioning the media business model to target digital immigrants and natives, as well as those who want to access news through multiple digital platforms.
”We’re thrilled to learn that a significant number of the e-paper subscribers are new and young readers, a new market segment that traditional print has had difficulty penetrating in the past,” he added.
In March 2015, in an effort to venture into the bilingual market, Sin Chew collaborated with Star Media Group to jointly launch the Sin Chew-Star E-paper Package, offered at RM199 (US$55) per year.
READ ALSO: Star launches audience targeting platform for advertisers
“We’re delivering an irresistible value proposition with subscribers getting the latest news and features in two languages, and much more,” said Sin Chew group chief marketing officer Eugene Wong (pic).
“From a commercial standpoint, advertisers will get more bang for their ringgit with an extended consumer base,” he added.
Sin Chew also works with players from other sectors, including the Senheng electrical products chain, KK Super Mart, and Celcom Sarawak.
The last involves establishing and developing an e-paper distribution network throughout Malaysia, Sin Chew said in its statement.
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