Star Media Group
Delivers personalized content based on data managed with Google Cloud Implemented end-to-end platform enabling data injection, analysis & reporting
Any large company in the brick-and-mortar world that attended last week’s Wild Digital conference in Kuala Lumpur, organised by Catcha Group, would have walked away very sober and alarmed, writes Karamjit Singh.
Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
Sin Chew Media Bhd Corporation said that its Sin Chew e-paper has netted more than 25,500 subscriptions since its launch in February 2014.