Adknowledge’s social video marketing platform now includes Instagram
By Digital News Asia October 2, 2015
- With 400mil users worldwide, Instagram a must-have for advertisers
- Claims shows 50% decrease in CPC rate compared with other platforms
ADVERTISING technology company Adknowledge Asia said it has launched Instagram advertising through its social video marketing platform, AdParlor.
The new AdParlor software extension allows brands and agencies to place advertisements on Instagram, Facebook, YouTube and Twitter from a single, integrated platform, it said in a statement.
AdParlor has already experienced impressive results beta testing Instagram ads, the company claimed.
An example of this is a video streaming service client that has seen its cost-per-click (CPC) rate decrease nearly 50% in the first week of the Instagram ad campaign, compared with the cost on other platforms, it added.
Adknowledge Asia is a joint venture between Axiata Digital Services, a subsidiary of Kuala Lumpur-headquartered regional telco giant Axiata Group Bhd, and Adknowledge, a US-headquartered advertising technology company with offices around the world.
The AdParlor integration of Instagram gives advertisers a new way to connect with customers across all popular social platforms, the company said.
“Instagram is a channel that can leverage Facebook’s complex data and precise targeting to serve the most relevant advertising to users,” said Khairil Abdullah, chief executive officer of Axiata Digital Services and chairman of Adknowledge Asia.
The proprietary AdParlor platform is part of Adknowledge Asia, a digital advertising technology (ad tech) company specialising in using diverse sources of data to place ads via digital video, social media, apps and mobile.
It recently announced its acquisition of Komli Media Inc’s South-East Asian operations.
“Instagram now has 400 million users globally, so is a 'must have' audience for ambitious advertisers,” said Adknowledge Asia chief executive officer Ben Legg.
“We have proved in other markets that you can get a fantastic ROI (return on investment) for both brand building and performance campaigns on Instagram, and look forward to rolling out those learnings across Asia,” he added.
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