Adknowledge unveils Chinese version for FB, Twitter campaign management
By Digital News Asia May 11, 2015
- Expanding into Chinese-speaking markets like China (including HK) and Taiwan
- Priority is to develop better UI platforms and localised feature enhancements
ADKNOWLEDGE Asia Pacific has announced that its AdParlor campaign management platform for Facebook and Twitter is now available in Chinese.
The localised platform would enable marketers who are focused on measuring and delivering performance to utilise AdParlor’s features in its entirety, it said in a statement.
These features include data-driven optimisation, custom reporting dashboards, creative tagging, targeting audiences across multiple devices, dynamic reporting, and analysis, it added.
These actionable insights would further empower marketers and advertisers to connect their organic efforts with AdParlor’s real-time notification tools to provide a holistic view of engagement, the company claimed.
Adknowledge Asia Pacific is a joint venture between US-based advertising technology company Adknowledge Inc and Axiata Digital Advertising, a subsidiary of regional telecom giant Axiata Group Bhd.
“We are making it much more agile for our clients to manage and implement their campaigns on a localised platform … obviously the responses were very positive and encouraging, especially now that they can churn out reports in Mandarin,” said Kaylen Wong, who leads marketing for Adknowledge Asia Pacific.
“As we expand more into the Chinese-speaking markets (China, Hong Kong, Taiwan), we expect this native platform would prove to be a selling point.
“In our expansion into other Asian markets, the priority would be to develop better user-interface platforms and localised feature enhancements for our clients,” she added.
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