Social Media Marketing
AdAsia Holdings has launched its CastingAsia ‘influencer’ marketing platform, which will be integrated into its AdAsia Digital Platform portfolio
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
Oracle and Snapchat have announced a partnership to measure the impact of digital advertising in the physical world.
Facebook Inc has announced product updates to its Facebook and Instagram platform that it said would help advertisers drive demand and sales of their products and services.
KL startup SushiVid operates an online marketplace that connects brands to YouTube influencers.
Fans want to see their team’s latest goals even before the match ends, which is where Grabyo comes in – by helping rights-holders and publishers cut short clips around the action.
Matt Sutton will be responsible for driving the next wave of expansion for Adknowledge Asia's proprietary social and video platform AdParlor.
SociaBuzz has announced its new self-service Influencer Marketplace Platform, which it said allows advertisers to run influencer-driven word-of-mouth marketing campaigns at scale across Instagram, Twitter and blogs.
Social and video advertising platform AdParlor, an Adknowledge Asia division, has appointed country directors for Thailand, HK and Taiwan, and Malaysia.
Ematic Solutions raises US$1.07mil seed funding to further tap the email marketing segment and make it ‘smarter.’