Social Media Marketing

AdAsia launches its CastingAsia ‘influencer’ marketing platform
AdAsia Holdings has launched its CastingAsia ‘influencer’ marketing platform, which will be integrated into its AdAsia Digital Platform portfolio
Social media overtakes traditional marketing metrics in APAC
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS.
Old-school boy Oracle gets social with … Snapchat?
Oracle and Snapchat have announced a partnership to measure the impact of digital advertising in the physical world.
Facebook updates to help businesses drive mobile sales
Facebook Inc has announced product updates to its Facebook and Instagram platform that it said would help advertisers drive demand and sales of their products and services.
A video tells your story better: SushiVid to brands
KL startup SushiVid operates an online marketplace that connects brands to YouTube influencers.
Helping sports media transition to social media, the Grabyo way
Fans want to see their team’s latest goals even before the match ends, which is where Grabyo comes in – by helping rights-holders and publishers cut short clips around the action.
Adknowledge Asia announces Matt Sutton as first CEO
Matt Sutton will be responsible for driving the next wave of expansion for Adknowledge Asia's proprietary social and video platform AdParlor.
SociaBuzz marketplace to connect advertisers to ‘influencers’
SociaBuzz has announced its new self-service Influencer Marketplace Platform, which it said allows advertisers to run influencer-driven word-of-mouth marketing campaigns at scale across Instagram, Twitter and blogs.
AdParlor announces top-level hires across APAC
Social and video advertising platform AdParlor, an Adknowledge Asia division, has appointed country directors for Thailand, HK and Taiwan, and Malaysia.
Ematic gets US$1mil+ to make email marketing smarter
Ematic Solutions raises US$1.07mil seed funding to further tap the email marketing segment and make it ‘smarter.’
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Digerati50 2018-2019

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