Axiata Digital Advertising
Advertising and Media (A&M), Technology, and Digital Imaging businesses are among the areas of the growth.
Adknowledge Asia said it has launched Instagram advertising through its social video marketing platform, AdParlor.
Adknowledge Asia Pacific Pte Ltd said it has acquired Mumbai-headquartered Komli Media Inc’s South-East Asia organisation. Financial terms were not disclosed.
Marketers and advertisers now able to manage and implement Facebook and Twitter campaigns on a localised Chinese platform developed by Adknowledge Asia Pacific.
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last week that Axiata Group Bhd signalled its serious entry into the space with a strategic alliance with a US-based ad tech company.
US-based advertising technology company Adknowledge Inc said it has entered into a strategic alliance with Axiata Digital Advertising, a subsidiary of telecom giant Axiata Group Bhd, one of Asia’s largest telecommunications companies.