ada appoints Vittorio Furlan to leads analytics & consulting practice

• Will develop tailored industry solutions to help clients extract value from data, drive results
• ada uniquely placed to merge rich & unparalleled insight, agency and media experience

ADA, which claims to be the largest independent data-powered digital marketing agency in Asia, has announced the appointment of Vittorio Furlan (pic) as Head of Analytics & Consulting. In his role, he will further expand ada’s analytics practice and develop tailored industry solutions for its clients to help them extract value from data to drive tangible results. Ada claims these solutions will help brands to solve their most challenging problems and capture their most promising opportunities through data analytics, artificial intelligence and machine learning.

Vittorio previously led the growth of EY’s Data & Analytics business, working directly with regional and local companies including Celcom, Golden Agri-Resources, Australian National Broadband Network, QBE, Commonwealth Bank of Australia and Barclays bank. Prior to joining EY, he also worked within the data and analytics practice for Accenture.

“Vittorio is a stellar addition to our team. He brings deep expertise in helping businesses gain competitive advantage from advanced analytics through improving customer experiences and also driving efficient sales growth and loyalty,” said Srinivas Gattamneni, CEO of ada.

“Data is the future of all businesses and leaders like Vittorio are helping to create that future. As the lines between CMO and CIO roles are blurred, Vittorio and his team will help clients leverage their data assets along with ada’s Xact DMP to deliver relevant audience insights, data enrichment and marketing automation capabilities for their brands,” said Anurag Gupta, Chief of Agency & COO, ada.

Meanwhile, Vittorio said “ada is uniquely placed in the market in its ability to merge the rich and unparalleled insight, agency and media experience, and data and analytics expertise to create value for consumers, business, and the entire ASEAN region. I am looking forward to lead the analytics and consulting business and combine ada's strengths with business and system integration consulting.”