The Covid-19 pandemic has allowed UOB's FinLab programme to expand its reach with as many as 45% of SME participants prioritising digital marketing.
Will develop tailored industry solutions to help clients extract value from data, drive results ada uniquely placed to merge rich & unparalleled insight, agency and media experience
Recently transformed into a “market network” for customers and influencers.
Targeted at SMEs to build, amplify and optimise their e-commerce presence.
Advertisers need to understand the bottlenecks in order to achieve their desired results.
Digital Marketing revenue has been growing annually since 2010 However, percentage of revenue contribution to the group's overall revenue has been rather flattish
Crucial to have technologies in place to assist with management, implementation of initiatives HR has to ensure CEO understands implications of implementing comprehensive digital strategy
Sees strong potential in Vietnam and China To achieve goals by focusing on people, product and proposition
A study conducted by Facebook says that nearly 62% of people check their phones more than 30 times a day and almost half of that number is spent on their Facebook feed.
Amobee has announced the appointment of digital and mobile advertising expert Robert Woolfrey as senior vice-president, Asia.