ADA explains how brands can make the most of this.
Axiata Group’s digital marketing business finds a new head of data analytics to lead company’s data scientists and engineers.
Reports 2Q19 earnings per share of 2.2 sen, from a loss per share of 37.1 sen in 2Q18.
Follows a competitive pitch process, which saw six agencies participate, including the incumbent.
Diverse team brings it closer to positioning as agency of the future Headcount doubles to close to 400, operations in 9 countries
Aim to bring actionable insights and business outcomes through data-driven marketing solutions.
The real story in the Axiata-Mitsui deal lies in how Axiata Group made a bold bet on digital and it’s now paying off.
Sells portfolio for US$140 million to Singapore-based Pegasus 7 Ventures.
Will develop tailored industry solutions to help clients extract value from data, drive results ada uniquely placed to merge rich & unparalleled insight, agency and media experience
Funding is the first external investment for the independent digital agency.