PropertyGuru acquires Indonesia’s RumahDijual.com
By Digital News Asia December 4, 2015
- Follows US$125mil investment from consortium including Indonesia’s Emtek Group
- Indonesia is one of the fastest-growing property and digital markets in SEA
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SINGAPORE-headquartered PropertyGuru Group said it has acquired RumahDijual.com, one of Indonesia's leading property websites, for an undisclosed amount.
This comes on the back of its acquisition of new project marketing solution, ePropertyTrack, in July, following an S$175-million (US$125-million) investment from a consortium of three investors including Emtek Group, and Indonesian media group, in June.
Founded by Yohanes Aristianto, RumahDijual literally means ‘house for sale,’ PropertyGuru said in a statement.
The acquisition of RumahDijual.com, coupled with PropertyGuru’s Rumah.com site, will cement its market leadership in the country, it added.
Currently, Rumah.com and RumahDijual.com combined have 5.5 million users and 30.2 million pageviews monthly, making Indonesia PropertyGuru’s second biggest market in terms of traffic.
“Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest-growing property and digital markets in South-East Asia,” said PropertyGuru cofounder and chief executive officer Steve Melhuish (pic).
“Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market, to help solidify our market leadership.
“This latest acquisition is a further testament to our long-term commitment to the Indonesian property market,” he added.
Indonesia has the largest population in South-East Asian region with approximately 256 million people, growing by another 2.4 million people (working age population) per annum .
Its GDP (gross domestic product) is currently growing at 5% per annum (2014 estimates), with 53.7% of its total population considered urbanised, PropertyGuru said.
In the last five years, the country registered an average urbanisation rate of 2.69% annually, lifting millions from lower-income socioeconomic levels to the middle class and/ or affluent categories.
This has led to a rapid urbanisation where 68% of its population is expected to be living in cities and this figure will increase to 82% by 2045, the company said.
A rise in affluence also translates into a surge in mobile Internet consumption, and according to Frost & Sullivan, Indonesia will have around 1.7 billion connected devices in 2020, with over 470 million mobile subscribers and over 200 million active Internet users.
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