ThoughtBuzz launches unified social media analytics platform
By Digital News Asia September 9, 2014
- Helps businesses monitor, engage and identify influencers
- Covers Facebook, Twitter, Instagram and YouTube
SINGAPORE-based ThoughtBuzz, the analytics arm of To The New, has launched a unified social media management and analytics platform for brands and enterprises.
The platform is aimed at helping businesses monitor, engage and identify influencers across Facebook, Twitter, Instagram and YouTube, the company said in a statement.
This self-serve product complements ThoughtBuzz’s enterprise grade OmnioG solution, which in addition also allows external monitoring of brands and products on blogs, forums, news and review sites, and completes its range of social intelligence solutions.
“The new platform allows community and brand managers to understand what content works best for them,” said ThoughtBuzz chief executive officer Anshul Jain.
“You can compare content performance across Instagram, YouTube, Facebook and Twitter simultaneously. This is a powerful feature for community managers to engage more with their audience,” he added.
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