Social Media Monitoring
Jakarta-based BDA company Mediatrac wants to bring the big data wave to Indonesia with its inhouse technology – but in the proper manner, say senior executives.
Malaysians believe that telecommunications companies are more likely to suffer breaches of consumers’ personal data in the next 12 months compared with other types of organisations, according to new research from Unisys Corp.
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
ThoughtBuzz, the analytics arm of To The New, has launched a unified social media management and analytics platform for brands and enterprises.
Online monitoring and analytics service provider Zocial Malaysia Sdn Bhd recent survey on Malaysian social media behaviour reveals the best times to target different types of users, the company said in a statement.
Consumers and companies can gauge public opinion on trends, products and issues Registered more than 17,000 sessions in June, compared with 5,000 in March