India-Japan duo in pact to deliver personalised ads to SEA users
By Digital News Asia January 14, 2014
- Collaboration would ensure that display campaigns are optimised to meet specific goals
- Targeting SEA advertisers, especially in the travel and tourism, and e-commerce verticals
INDIA’S Ozone Media and Japanese online advertising platform MicroAd Inc have entered into a partnership that will target advertisers in South-East Asia.
The partnership would enable ‘dynamic retargeting,’ which allows advertisers to create and manage personalised advertisements for every single customer, the two companies said in a statement.
The collaboration would ensure that display campaigns, served via MicroAd’s integrated management platform ‘MicroAd Blade’, are optimised to meet the specific goals of advertisers in South-East Asia, especially in the travel and tourism, and e-commerce verticals.
Online ad spend is growing rapidly and according to PricewaterhouseCoopers, is forecast to reach nearly US$34 billion in Asia Pacific by 2015, highlighting advertisers’ growing confidence in online media.
“We are pleased to enter this alliance with MicroAd, and are confident that we will provide great value to advertisers with increased returns on their retargeting campaigns,” said Ozone Media founder Kiran Gopinath.
Ozone Media recently launched ‘Adadyn,’ a creative optimisation solution which it claimed allows for a deeper and meaningful engagement with online users by serving dynamic creatives to selectively targeted audience segments.
“We look forward to working closely with Ozone Media, and equipping our clients across South-East Asia with real-time advertising capabilities that will help them reach their target audience with relevant and customised messaging,” says Kosuke Sogo, chief executive officer of MicroAd Vietnam.
Founded in 2006, Bangalore-headquartered Ozone Media said it has served over 1,500 clients spread across North America, the Middle East, Asia Pacific and India.
MicroAd says it has one of the largest display and mobile ad networks in Japan. It has offices in China, Taiwan, Hong Kong, Indonesia, Singapore, Vietnam and India, and has partnered with more than 500 advertisers in Asia Pacific.
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