Sizmek said it has appointed Ryan Murray to lead its Vantage Media Solutions team across Asia Pacific. Murray was formerly from StrikeAd, a mobile advertising demand-side platform (SDP) company which Sizmek recently acquired.
Jakarta-based Indosat, a member of the Ooredoo Group, and San Fransisco, California-based Smaato have announced the launch of their joint venture called Indonesia Mobile Exchange (IMX) in Indonesia, which they claimed is the world’s first digital exchange platform for mobile advertising with Real-Time Bidding (RTB).
Audience- and data-driven buying is beginning to build momentum in Asia, with 65% of the ecosystem already delivering campaigns in this way, according to the latest Programmatic and Data survey from MediaQuark.
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to survive the new types of online advertising models entering the picture as well.
Singapore-based programmatic advertising startup Adskom said it has raised S$1.06 million (US$850,000) in seed round funding from Tokyo-based Digital Garage, Singapore-headquartered East Ventures, and Jakarta-based Beenos Plaza and Skystar Capital.
Mobile RTB ad exchange and supply side platform Smaato said it has secured US$25 million in Series E funding. Media giant SPH participated in the round along with private-owned Aeris Capital, Singapore-headquartered investment firm EDBI and other existing shareholders.
To help meet the needs of businesses seeking to engage via mobile channels, digital performance advertising agency Criteo introduced its in-app advertising solution in January. Gabey Goh looks more deeply at the implications and the promise.
Emerging markets in Asia show the fastest programmatic growth in 2014 with a total spend of over US$500 million, up 73% from 2013, according to a new study by Magna Global.
Innity has announced that Google and Turn have integrated with it to boost online advertising sales in the Real-Time Bidding (RTB) arena.
India's Ozone Media and Japanese online advertising platform MicroAd Inc have entered into a partnership that will target advertisers in South-East Asia.