Sizmek appoints Ryan Murray to lead APAC media solutions team
By Digital News Asia July 6, 2015
- Also reveals new programmatic partnerships in Asia
- Murray former exec at StrikeAd, which Sizmek has acquired
THIRD party ad server company Sizmek said it has appointed Ryan Murray (pic) to lead its Vantage Media Solutions team across Asia Pacific. Murray was formerly from StrikeAd, a mobile advertising demand-side platform (DSP) company which Sizmek recently acquired.
Singapore-based Murray has been appointed associate vice-president, Media Solutions, for Sizmek across the Asia Pacific region, where he will lead the company’s programmatic professional services team in South-East Asia, Australia and New Zealand.
The announcement is aimed at meeting advertiser demand for more programmatic expertise in the region, Nasdaq-listed Sizmek said in a statement.
After the StrikeAd acquisition, which closed on May 28, Sizmek plans to integrate StrikeAd into its Vantage media solutions business in Asia, it said.
This would provide the market with a complete end-to-end offering, helping advertisers add rich media into programmatic buys whilst connecting critical real-time bidding data to the rest of its customers’ digital efforts, the company claimed.
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“The mobile programmatic market in Asia is growing very quickly as brands discover that they can deliver more creative, engaging experiences for consumers on their most personal device,” said Murray.
“We will therefore continue to actively promote our advanced mobile offering to the region. By merging the mobile expertise of StrikeAd with Sizmek’s full suite of media solutions tools, we aim to make a significant impact,” he added.
Sizmek also said that its Vantage division has now secured trading relationships with several of the leading programmatic display and video providers that operate in Asia, including MediaMath, AppNexus, The Trade Desk, TubeMogul, and Turn.
These DSP partners are fully integrated into the Sizmek MDX platform, allowing advertisers to run programmatic campaigns, and monitor their performance, all from a single destination, it added.
“We’ve been offering our end-to-end media solutions toolset to advertisers in Asia for three years, working with large clients across the FMCG (fast-moving consumer goods), travel and telecommunications industries,” said Sizmek Asia-Pacific managing director Jordan Khoo.
“Now is the right time for us to further expand our Vantage services offering as we’re seeing brands wanting to inject more creativity into their automated campaigns,” he added.
Sizmek said its open ad management approach means the company can work with any programmatic provider – and add that important creative layer needed for campaign success.
“We believe that our Vantage media solutions model sits well with our other digital businesses, including video, mobile, display and social ad campaign delivery,” said Khoo.
“It’s especially important to provide creative solutions within the programmatic framework that further enrich the experience for the consumer and increase ROI (return on investment) for the advertiser,” he added.
Sizmek says it works with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 60 countries.
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