Innity boosts retargeting solutions with FBX integration
By Digital News Asia July 19, 2013
- Partnership with FBX to enhance retargeting solutions
- Claims biggest reach for advertisers across the region
INNITY, has announced a partnership with Facebook's Real Time Bidding (RTB) platform, Facebook Exchange (FBX), to offer enhanced retargeting solutions for marketers.
The incorporation of FBX, on top of the digital media network and online advertising solutions provider’s current RTB partnership with DAC Japan’s Market One DSP, extends its targeting reach to the world’s largest social media platform.
Phang Chee Leong (pic), chief executive officer (CEO) and co-founder of Innity noted that the Internet poses a “competitive yet intimate” climate for advertisers.
"This direct and fast paced environment requires brands to nab opportunities as it presents itself. With FBX, Innity will be able to offer retargeting to increase return on investment (ROI) for marketers,” he added.
With this partnership, marketers are able to leverage on retargeting technology to reach out to users who have shown interest in their brand or product to further improve the chances of conversion.
The combination of Facebook Exchange with Innity's network of over 10,000 websites is touted to enable advertisers to run retargeting campaigns with unparalleled reach across the region.
A number of researches reflect a tremendous growth and use of social media within South East Asia nations. A 2011 research report by global information and measurement company Nielsen, revealed that over 70% of South-East Asia’s Internet users are very influenced by website advertisements on social media.
Another report by digital marketing agency We Are Social released in May also highlighted Facebook as the dominant social media platform for these countries. The social network added more than 20 million users across Asia in the past six months, and now claims more than 192 million users across 24 Asian markets.
According to Innity, this fortifies Facebook as the ideal platform for marketers to run RTB retargeting campaigns.
While strengthening the company’s position as the leading network with claims to the widest reach in the region, the FBX integration will also serve as a stepping-stone for future innovations to drive the right audience with real engagements.
This collaboration, together with its previous announcements of several other offerings further positions the company for strong growth in the fourth quarter of 2013.