Love, Bonito expands relationship with Adyen
By Digital News Asia January 1, 2019
- Able to offer a unified payment experience across its online and offline stores
- Adyen also manages Love, Bonito’s transactions across its global e-commerce platform
LOVE, Bonito, a home-grown Singaporean women’s fashion brand has embarked on a partnership with Adyen, a payments platform, to optimise its payments process and checkout experience across both the brand’s online and offline platforms.
Love, Bonito’s latest store at Jem offers a unified commerce experience through Adyen’s point-of-sale (POS) system.
“The fashion and retail industry is one that is always evolving and businesses like ours need to continuously innovate to remain ahead of the curve. By partnering with Adyen, we are able to offer our customers a seamless payment experience that works for our millennial audience,” said Dione Song (pic, right), Love, Bonito’s chief commercial officer.
“Adyen offers us a unified commerce solution that aligns with our ongoing business strategy to creating meaningful in-store experiences that enable easier and more frictionless customer experiences.”
Love, Bonito’s fashion-forward customers fall into the Spendsetter category. Spendsetters are a rapidly expanding category of shoppers who embrace technology and set trends for how people shop and spend.
This group make up 55% of Singaporean shoppers – they are avid users of technology and demand seamless digital and offline shopping journeys.
This reflects in payment method preferences. While cash and credit cards are still the preferred mode of payment for everyday transactions, Spendsetters increasingly look for contactless payments.
Through the collaboration with Adyen, Love, Bonito will be able to offer a unified payment experience across its online and offline stores. Adyen’s all-in-one payments solution allows Love, Bonito to tailor and enhance customer shopping experiences, thereby improving brand loyalty.
Additionally, Adyen manages Love, Bonito’s transactions across its global e-commerce platform, serving customers across the region from Hong Kong to Australia and the United States.
“To encourage brand loyalty, Love, Bonito is putting the customer at the center of its business by creating a unified experience across online and offline sales channels. They know that for Spendsetters, shopping with a smartphone is a given, so tailored experiences are crucial to continuing to build loyalty and trust.
“As a company, Love, Bonito is working hard to deliver a trusted and seamless experience that enables them to increase their footprint into regional markets as well as to optimize existing customer conversions. We are excited to be working with Love, Bonito, a vibrant and innovative brand in the fashion space that understands the importance of unified commerce in the customer journey,” said Warren Hayashi, president of Adyen, Asia-Pacific.