Pomelo launches menswear concept called PM
By Digital News Asia December 25, 2018
- Transitions seamlessly from the online to offline world
- Through technology, PM helps customers find their unique ‘Perfect Fit’
JD.COM-backed fashion brand, Pomelo Fashion, has launched a menswear label called Pomelo Man (PM). The label made its debut in Thailand, launching exclusively on the App available on both iOS and Android.
PM aims to offer a new shopping experience to the modern man, transitioning from the online to offline world, on-the-go seamlessly. Customers can now walk into a PM location, get measured by the store crew and never have to bother about sizing while shopping on the App again.
Addressing one of the biggest drawbacks of online shopping - sizing, the brand aims to innovatively take it out of the equation altogether. Through technology, PM helps customers find what they call their unique ‘Perfect Fit’.
With key items like t-shirts, chino pants, hoodies, and accessories, the brand will become a one-stop shop for every man’s daily fashion needs.
PM takes it up a notch by providing all men with a ‘Man Lounge’ complete with free Wi-Fi, USB charging stations, and video games, all of which can be enjoyed by customers and everyone else alike.
Its pop up store opened to customers at Siam Square One on Dec 20, 2018, offering affordable, yet premium clothing ranging from 390 THB to 1,590 THB. For customers who downloaded and registered on the App - the brand gave away free t-shirts in their ‘perfect size’.
The first collection consists of wardrobe essentials such as t-shirts, pants, outerwear, and accessories in expansive size options, available at the stores for a fitting and to be purchased on the Pomelo App.
Going further, PM would roll out monthly drops composed of not only everyday essentials, but eventually branching out to polos, shirts, and a mix of both formal and informal styles.
Pomelo chief executive officer David Jou (pic), commented: “With PM we wanted to re-imagine men's fashion. We wanted something classic, yet fresh and contemporary, combined with the latest technology to create an effortless shopping experience.
“PM has no sizes. It's built for the urban gentleman who is always on the go and seamlessly traverses between the digital and physical. We wanted to start with a focused and approachable collection that will grow over time as the brand itself grows. The PM app is at the centre of the experience."