Integral Ad Science expands in SEA, adds two senior hires

• Appoints Lindsay Williams as SEA country manager, Peter Angelis as director, Agency Partnerships
• APAC advertising market forecasted to grow 12.8% to reach US$203 bil in 2021 

Integral Ad Science has announced the appointments of Lindsay Williams as country manager and Peter Angelis as director, agency partnerships, for the Southeast Asia (SEA) market. 

In a statement, it said that Williams and Angelis will actively work with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Based in Singapore, they will report to Laura Quigley, senior vice president, APAC.

As country manager, SEA, Williams will focus on developing sales strategies to best support clients, while building new partnerships with brands, agencies, publishers and platforms to help them go beyond verification and make every ad impression count, the company said.

With over a decade of publisher sales experience across Australia, Hong Kong, and Singapore, Lindsay brings strong expertise in business development, sales strategy, and scaling local market programs, it said.

She was previously sales director at Forbes Media where she worked with leading brands and agencies on digital advertising and content strategies across the region, and most recently regional commercial director at Time Out Asia. Lindsay has also held sales roles within leading publishers in Australia.

In his new role, Angelis will lead the agency partnerships team in the region, developing localised programs, measurement projects, and training, it said.

He will work closely with the key agency stakeholders on programmatic best practices, technology partnerships, and additional projects, it added.

Previously, Angelis was head of platforms and capabilities at OMG Singapore and before that, he was director, programmatic planning and optimisation at OMD, New York. He started his career as a Screen Trader in Australia. 

"With our continued investment and growth plans in Southeast Asia, we are rapidly expanding our team across multiple functions in Singapore. I am thrilled to have Lindsay and Peter provide operational leadership in the region,” said Quigley.

“Both have strong track records of building strategic partnerships across these markets and growing business within the ad tech space. I am very confident Williams and Angelis will successfully guide the teams and help clients improve their digital spending outcomes,” she added.

According to market research firm Magna’s 2020 programmatic intelligence report, Asia Pacific has become the second-largest programmatic region in the world, accounting for US$13 billion (RM54.3 billion), or 30% of global ad spend.