Green Packet positions Kiple ecosystem to take Malaysian businesses into Low Touch Economy
By Karamjit Singh & Tan Jee Yee June 1, 2020
- KipleLive integrates AI facial recognition, FR thermal scanner, employee management
- Cc Puan see Kiple platform as a solution for the new norm in Low Touch Economy
Society and life is changing and CC Puan, the tech savvy founder and CEO of Bursa Malaysia listed tech and telco company, Green Packet Bhd, senses opportunity.
With the Covid-19 pandemic forcing in an era of “new normal” he is positioning Green Packet to be the partner of choice for corporate Malaysia as it shrugs off the effects of the Movement Control Order and gets back to operating at full speed in what is becoming known as the Low Touch Economy.
It’s happening in small and big ways – shaking hands feels more like acts of transgression now, while face masks are as much a part of our clothing set. Businesses have to adapt by adopting new technology, while establishments that are slowly reopening learn that they have to adopt new practices to keep people safe.
Enter Green Packet which has launched its proptech flagship product, KipleLive, which comes under the company’s Kiple-branded ecosystem, a proptech platform that has been three years in development in partnership with one of the top AI startups in the world, SenseTime. CC (pic, left) however is quick to point out that Kiple owns the Intellectual Property of the solutions. “The software platform is all developed in-house,” he says.
The Kiple ecosystem integrates AI facial recognition, cloud-hosted services, FR thermal scanner, visitor management system (kipleLive), e-payment (kiplePay), service that bridges the gap between property management and residents (kipleHome) and smart parking (kiplePark). CC describes it as a comprehensive end-to-end solution aimed at helping businesses resume operations as seamlessly as possible.
KipleLive is the main solution as its helps manage the flow of staff and visitors into a building or office. “The solution mainly comprises of AI thermal scanners, an app for users and software for business owners. The KipleLive FR thermal, installed outside the business premise, would scan and record the temperature and attendance of each employee or visitor, and is even able to provide an alert if the individual is not wearing a face mask,” CC tells Digital News Asia.
And then, there is the kipleLive app, installed on the devices of employees of the company. Through the app, businesses get to adhere to some of the SOPs outlined by the government while reducing compliance-related paperwork and human contact through digitisation, CC Puan explains.
“For instance, kipleLive app is able to digitise the daily health declaration forms that need to be submitted by employees. Business owners can easily access the data.”
Preparation through digital transformation
The announcement of KipleLive was made in conjunction with the launch of Green Packet’s ‘We Are Ready’ campaign, with a goal of preparing Malaysian businesses to thrive in the new norm through digital transformation.
“In these trying times due to Covid-19, all we want to achieve is to get businesses ready to embrace a new norm. However, we know that embracing a new norm can be a huge chore to many. Therefore, this campaign serves a call out to everyone to equip themselves with the necessary digital tools to face the new realities following the pandemic,” CC elaborates.
KipleLive’s thermal scanner has been extended to large vicinities like private and government offices, schools, hotels, shopping malls and public areas. This includes notable locations like Istana Negara and the KL International Airport.
Businesses have the option to outright purchase the solutions, though there is also a SaaS model for subscriptions available. As for their go-to market strategy, Green Packet has adopted the 360-market strategy, where direct sales and multiple channel expansions are being used.
The response has been overwhelming with demand from overseas markets as well. “For international markets, we are leveraging on GP Solution Global Sales team that are selling our wireless Broadband modems to telcos worldwide. We are selecting a telco in each country as our go to market partner for that specific country,” says CC.
“We are launching Platform as a Service model (PaaS) including all hardware and software to start with monthly subscription as low as US$162 (RM699) per month,” he says, aiming to keep the barriers to adoption as low as possible.
Suited for the Low Touch economy
Green Packet has been developing the Kiple proptech platform over the last three years. Initially, the system was to address the business concerns through the use of the KipleLive FR thermal scanner to record employee and visitor attendance. More features were subsequently added, with the ensuing MCO period making it the perfect time to introduce the platform.
Ultimately, kipleLive is designed as a solution for the new norm in the economy of today. The solutions are suited for the Low Touch Economy, where social distancing regulations, lockdowns and new hygiene practices are making significant changes to how society functions.
CC is confident that, “the Kiple-branded ecosystem is well suited for the new norm in the economy today.” With society changing, he sees technology as being the bridge to help make that shift.