Boost partners Watsons, offers 8x reward points

  • Customers using the e-wallet at Watsons can earn 8x points from Jan 15 to March 4
  • Boost’s customer base has grown 6x over the year to 3.5 million users


(From left) Actress & TV Host Amber Chia; Boost head of Partnerships Gary Yeoh; Axiata Digital Services CEO Mohd Khairil Abdullah; Watsons Malaysia MD Caryn Loh; Watsons customer director Danny Hoh; Watsons finance director Low Siew Hui; and Emcee & TV Host Fiqrie Dahari

BOOST, the homegrown e-wallet by Axiata Digital Services, announced yet another partnership – this time with Watsons, Malaysia’s largest international health and beauty retailer with over 450 outlets across the country.

According to chief executive officer of Axiata Digital Services, Mohd Khairil Abdullah, the e-wallet has experienced over five times growth in users since a year ago. “The adoption rate is very encouraging and today we have over 3.5 million users in Malaysia who have chosen to go cashless with our e-wallet.”

Commenting on Boost’s partnership strategy with strong brands like Watsons, Khairil explained that it is to “bring more convenience and a richer customer experience”.  In terms of increasing users, Khairil shared “In the past 12 months, we have grown our customer base by six times.”

He added, “Today we have 60,000 online and offline merchant touchpoints nationwide where customers can use their Boost e-wallets.”

In conjunction with this partnership, customers who shop with Boost at Watsons outlets and online stores will earn 8x extra Watsons points during the Chinese New Year period from Jan 15 to March 4.

The managing director of Watsons Malaysia, Caryn Loh, shared “The millennials are very tech-savvy. Going digital is the current trend and eventually, e-wallets will replace cash.”

“Being the largest health and beauty retailer in Malaysia and Asia, we constantly aim to lead a step ahead to enhance customer experience at Watsons both in-store and online,” she added.

Boost officially launched in January 2017 as a platform that digitised one of the telco’s core services – the way prepaid users top up their mobile credit. Today, Boost’s key features include cashback, paying for on-street parking, cashless donations, splitting bills through “Go Dutch” and buying public transport rides.


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