Boost paves the way for cashless public transportation in Malaysia
By Digital News Asia November 14, 2018
- Boost to be a single point for customers to plan domestic travel, on-street parking
- Makes public transport convenient, cashless, secure, managed from a single e-wallet
BOOST, the homegrown e-wallet, is paving the way towards digitising and converging the way people book and buy public transport rides in Malaysia.
By partnering with KLIA Ekspres, KTM, CatchThatBus, EzCab and citycarpark, Boost makes public transport a lot more convenient, cashless, secure and easily managed from a single e-wallet.
These collaborations aim to evolve, transform and digitalise the public transport industry as well as on-street city parking to further expand the cashless ecosystem in Malaysia. The integration between these partners allow Boost to be a single point for customers to plan all their domestic travel and on-street parking conveniently, easily and securely through their e-wallet.
“Together with our partners, we hope to foster the next evolution in Malaysian public transport. Travel in Malaysia has largely been a disconnected, cash-based transaction in the past. With these partnerships, we hope to connect customers to a complete experience from parking their cars and e-hailing a car ride, to taking intercity KTM trains or even riding the KLIA Ekspres to the airport, all from one app on their smartphones,” said Christopher Tiffin, chief executive officer of Boost.
“With Boost, everyone in Malaysia is now able to travel cashless in just a few easy steps. This comes at a great time as we are approaching the holiday season when we get peak volumes in travellers and the longest queues at ticketing counters,” Tiffin added.
Chief executive officer of Express Rail Link Sdn Bhd (ERL), Noormah Mohd Noor said, “Our customers today expect more product options and innovative payment solutions. Our partnership with Boost is in line with our mission to provide a more seamless and secure payment system, and further improve the customer experience. With Boost onboard, customers can now buy KLIA Ekspres tickets using Boost at the Ticket Counter, online and even through Boost app.”
Through these partnerships, Boost users can now expect to easily:
- Pay for on-street car parks within Kuala Lumpur which are managed by citycarpark and extend parking duration from within the Boost app
- Buy bus tickets from CatchThatBus from within the Boost app
- Buy KLIA Ekspres tickets from within the Boost app
- Pay for KTM intercity train tickets from the KTM website using their Boost e-wallet
- Purchase F&B from Brahims on KTM trains (ETS)
- Pay for e-hailing rides on EzCab with their Boost app
As Boost continues to expand its merchants and partners, the step into the public transportation industry will provide a more holistic digital customer experience for millions of people on their commutes.
With over 3.2 million users to date and nearly 50,000 online and offline merchants located nationwide, Boost has revolutionised the way people transact in today’s digital world, making cashless e-wallet payment trendy.
Boost CEO Tiffin said, “As a homegrown brand, we are continuously looking to partner with like-minded homegrown organisations and businesses to reach a common goal of turning Malaysia into a digital society.
“That makes these partnerships significant – with our partners, we are taking traditionally cash-based services that millions of people in Malaysia use frequently and digitizing them so more people can benefit from the ease-of-use, convenience and security we offer.”
As a lifestyle application, Boost users can perform various services, from buying prepaid top ups and digital vouchers as well as gifting them, to free cash transfers and even “Go Dutch” with its unique split bills feature.
Boost users can enjoy paying utility bills and street parking within Kuala Lumpur and also be rewarded with instant cash back via the “Shake” feature which is an overall gratifying and addictive experience.
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