Alibaba Group helps drive Malaysian agricultural exports

  • Tmall, Win-Chain team up with Beho Fresh to sell Musang King durians
  • Retail marketplaces are visited by over 660 million mobile active users each month


(Seated from left) Tmall Fresh Fruit and Vegetables Sector leader Haijing Leng; Win-Chain Import Fruit Business Unit senior sourcing manager Jason Xiang; Beho Group of Companies ED Ho Chung Meng; and CCIC Group MD Richy Fu. (Standing from left) Yi Guo Group COO Larry Chen; Ministry of Agriculture and Agro-based Industry Malaysia Secretary-General Mohd Sallehhuddin Hassan; and China Embassy in Malaysia Economic and Commercial Counsellor’s Office Third Secretary Zhai Yi Bo


ALIBABA Group announced on Nov 22 that Tmall, China’s largest B2C marketplace, and its global aggregated sourcing platform for perishable food, Win-Chain, have signed a memorandum of understanding (MOU) with Malaysia’s Beho Fresh and China Certification & Inspection Group Malaysia (CCIC) to sell export-quality frozen whole Musang King durians to China, marking a further effort by Alibaba to harness the power of e-commerce and its dynamic ecosystem to contribute to the growth of Malaysia’s agricultural exports.

Under the strategic cooperation, Beho Fresh, a leading fruits supplier specialising in fresh and frozen durians in Malaysia, will supply Win-Chain with frozen whole Musang King durians for distribution on Tmall and Alibaba’s other China retail marketplaces, which together are visited by more than 660 million mobile active users each month as at September this year.

CCIC, an independent third-party inspection company accredited by China’s State Administration of Quality Supervision, Inspection & Quarantine and the Certification & Accreditation Administration of China, will provide product traceability inspection services to ensure that the fruits supplied to Win-Chain meet China’s quality control standards.

The cooperation represents the latest effort by Alibaba to help Malaysian businesses seize global cross-border trade opportunities by taking advantage of the Alibaba ecosystem.

In July, with the support of Malaysian agencies such as the Malaysian Digital Economic Corporation (MDEC), the Malaysia Investment Development Authority (Mida), Malaysia's Trade Promotion Bureau and Tourism Malaysia, Alibaba launched a week-long campaign to promote brand awareness of Malaysian businesses and products on its online marketplaces with more than 50 Malaysian companies participating.

In November last year, Alibaba successfully launched its first international eHub in Malaysia under the eWTP initiative, with an emphasis on facilitating exports for Malaysian SMEs and creating the infrastructure to support global trade with services encompassing e-commerce, logistics, cloud computing, mobile payment and talent training.

Since then, Alibaba has made progress on multiple fronts, including an e-fulfilment hub near the Kuala Lumpur International Airport, the opening of a local data centre to provide Malaysian enterprises a local choice to build their businesses on a world-class cloud platform, external trade promotion programs and e-commerce training to develop the skills of Malaysian SMEs and entrepeneurs in support of the development of Malaysia’s digital economy.


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