Alibaba Group generates US$30.8bil in GMV at 11.11
By Digital News Asia November 13, 2018
- The top three popular stores in Malaysia were Lazada, Shopee, and Taobao
- Malaysia’s overall GMV grew by 62% compared to 11.11.2017
ALIBABA Group Holding Limited announced that it generated RMB213.5 billion (US$30.8 billion) of gross merchandise volume (GMV) on Nov 11, 2018, an increase of 27% compared to 2017.
“Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrade their everyday lifestyles,” said Daniel Zhang (pic, above), CEO of Alibaba Group.
“Participation from the entire Alibaba ecosystem enabled our brand and merchant partners to engage with consumers like never before. Looking ahead, Alibaba will continue to lead the evolution towards the future digital economy and lifestyle.”
Cainiao Network processed more than one billion delivery orders.
There were more than 180,000 participating brands and over 40% of consumers made purchases from international brands.
Two hundred and thirty-seven brands exceeded RMB100 million in GMV, including leading international brands Apple, Dyson, Kindle, Estée Lauder, L’Oréal, Nestlé, Gap, Nike and Adidas.
The top countries selling to China were Japan, the United States, South Korea, Australia and Germany. There were 230 countries and regions with completed transactions.
Lazada participated in 11.11 as part of the Alibaba ecosystem, bringing the festival to consumers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.
According to ShopBack Malaysia country general manager Alvin Gill (pic, above), Malaysia’s overall GMV grew by 62% compared to 11.11.2017. More than half a million cashback is estimated to be given out to Malaysian users by ShopBack after 11.11, a 2.3 times increase compared to 2017.
The average spend by a Malaysian shopper was RM441, around 4.4 times higher than last year's RM101. The highest cashback amount earned by one shopper in Malaysia is RM4,263.
Malaysians love to shop in the first two hours of the sale or at the last hour. The most popular shopping time belt was 12am - 1am, 1am - 2am, and 11pm - 12am.
Singaporeans and Taiwanese shoppers tended to rush-buy during the last few hours, while Indonesians like to shop in the morning between 9am - 12pm.
Shoppers from the Philippines and Thailand had more balanced peak hours that covered the morning, afternoon, and one hour before the sales ended.
The top three popular stores in Malaysia were Lazada, Shopee, and Taobao. Lazada and Shopee appear in the top three list for Singapore, Indonesia, the Philippines, and Thailand too.
The top three verticals in Malaysia remained Marketplace, Fashion & Beauty and Travel. The Marketplace as well as Fashion & Beauty verticals appear in the top three list for all six countries in which ShopBack operates - Malaysia, Singapore, Indonesia, the Philippines, Thailand, Taiwan and Australia.
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