Alibaba Group launches Malaysia Week to aid Malaysian SMEs
By Digital News Asia July 9, 2018
- More than 50 Malaysian brands are participating in the campaign
- Aims to attract Chinese consumers to buy all-things ‘Malaysia’
ALIBABA Group officially launched ‘Malaysia Week’ on July 6, kicking off the online campaign with an entire week of special promotions on thousands of ‘Must-buy’, ‘Must-eat’, and ‘Must-experience’ Malaysian products till July 12, 2018.
The initiative is part of Alibaba’s continued commitment to Malaysia, its first eWTP hub outside of China, and aims to attract Chinese consumers to buy all-things ‘Malaysia’ through its online marketplaces.
More than 50 Malaysian brands are participating in the campaign and will be featured on Tmall during the week-long promotion.
Chinese travellers can also access special promotions on Malaysia’s travel and tourism products and services on Alitrip this Malaysia Week.
More than 30 Malaysian Tourism merchants will host special offers on the Alitrip platform for local travel products and services in Malaysia, including tour and hotel packages, local attractions and events, as well as shopping and dining vouchers.
The ‘Malaysia Week’ initiative combines online and offline activities specifically designed to promote and increase opportunities for Malaysian businesses to reach Chinese consumers, and their growing demand for high quality foreign products.
“For the past year, Alibaba worked with the Malaysian government and local business community to develop and improve the cross-border trade infrastructure in Malaysia. Through innovations in logistics, payment, customs clearance and big data, Malaysian small businesses can now enjoy the convenience of global e-commerce trading which in the past, was only available to big multinational corporations. By making globalisation more inclusive, small businesses and young people will benefit tremendously in the near future,” said Tmall president Jet Jing.
“Malaysia week marks our commitment to continue to showcase the best of Malaysia’s fresh, high-quality products and must-visit tourism attractions to Chinese consumers.”
“Malaysia Week is the bridge between Malaysian products, tourism and culture, to the world. Leveraging on the long-term partnership with Alibaba, Malaysian SMEs will benefit immensely as businesses will now be able to reach farther and wider through access to new markets that this initiative provides. I would like to thank our partner, Alibaba, for this amazing opportunity.
“Malaysia Week a great testament to Alibaba’s commitment to help Malaysia SMEs export and introduce their high-quality products to the world. We are confident this partnership with Alibaba will go a long way as Alibaba’s eWTP and Malaysia’s DFTZ have a common vision which is to help SMEs grow and revolutionise Malaysia’s e-commerce,” said Malaysia Digital Economy Corporation chief operating officer Ng Wan Peng.
Kerry Centre, an upscale shopping centre located in the heart of Hangzhou, Alibaba’s hometown, was transformed into an offline pop-up exhibition to showcase local Malaysian brands such as Aik Cheong coffee, Julie's and Boh Tea.
Chinese consumers are also able to catch a glimpse of Malaysia through exciting displays, activities and performances including Malaysia’s Traditional Dance and Culture showcase, a uniquely Malaysian ‘Teh Tarik’ performance as well as interactive displays of Malaysian tourism destinations such as the Malaysia Day Tour Experience, Mangrove Fireflies, Tun Sakaran Marine Park and more.
A ‘Malaysia Food Festival’ was also held in Shangri-La hotel, Hangzhou, to give Chinese consumers a taste of what to expect when visiting Malaysia, Truly Asia.
Connecting Malaysian SMEs to China
As part of the Malaysia Week initiative, Alibaba.com, the world’s leading marketplace for global trade, hosted a business matching network event that connected 17 Malaysian merchants with over 100 Chinese buyers in Hangzhou.
“As the world’s largest B2B one-stop service platform, Alibaba.com not only has helped connect Malaysian SMEs with global opportunities and drive their business growth, it also is a leader in providing training to ensure Malaysia has a pool of local e-commerce talent to develop the country’s digital economy.
“As a key component of the eWTP initiative, we will continue to strive to work towards lowering trade barriers for SMEs in Malaysia and beyond,” said Alibaba.com general manager Kuo Zhang.
Malaysia ‘July on Demand’ promotions
Alibaba.com is also hosting a special promotion for its Malaysian Global Gold Suppliers called ‘July on Demand’, which began on July 2, 2018 and will last till July 29, 2018.
More than 275 local merchants and more than a thousand Malaysian products are being promoted in over 200 countries and regions across the world, in an effort to enable local SMEs to grow their business and expand their exports globally.
‘Malaysia Week’ campaign is organised by the Alibaba Group in cooperation with Malaysian agencies such as the Malaysian Digital Economic Corporation (MDEC), Ministry of International Trade and Industry (Miti), Matrade, SME Corp, Malaysia Investment Development Authority (Mida), Tourism Malaysia (TM) in both Malaysia and China and Malaysia Inbound Tourism Association (Mita) to deepen Chinese consumers’ understanding of Malaysian products and services, and to boost cross border trade opportunities for Malaysian SMEs with China.