Star Publications

Media matters: Star launches audience targeting platform for advertisers
Star Media Group has launched its Audience Interest Marketing (AIM) digital media platform, which it said would allow advertisers to direct their ads to an identified audience group, based on demographics, interests, and behaviour.
The Star’s own disruption play
Recognising that the way advertisers spend money with media is changing, The Star has embarked on an interesting pilot in ‘disruption’ to ensure it captures the value from a changing media marketplace.
An accelerator too far for The Star?
Malaysia's leading media group Star Publications took a major step into the ‘technopreneur’ space with the launch of The Star Accelerator Fund earlier this week, but amidst the bouquets there were some brickbats.
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Download Digerati50 2020-2021 PDF

Digerati50 2020-2021

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