Social Media
IPG Mediabrands launches tech solutions hub in Malaysia
Global media holding company IPG Mediabrands has announced the launch of technology services hub, Mediabrands Global Technology Solutions, in Kuala Lumpur.
What is your digital real estate?
What if we could use the same model that we’ve been using in the physical world and extrapolate our approach for a digital world – that brands in the digital ecosystem should treat each new platform as a store?
IBM goes social with Smarter Trends
Technology giant IBM has a new website called Smarter Trends, a resource for information and discussions on energy, water and city development.
Fujitsu confident of hitting growth target
Fujitsu Malaysia is on track to achieve its 2012 revenue growth targets aided by the resumption of spending by the Malaysian government in the education and public sector space.
CPA Australia Congress talks about the digital age
The eyebrow-raising title given to one of the panel sessions at the annual CPA Australia Congress in Kuala Lumpur tomorrow (Oct 9) is “the naked truth about doing business in the digital age”, which is apt, given that most businesses are heading into the digital age.
Making marketing sense of social media
The fact that everyone is talking about social media causes a euphoric rush in the number of brand platforms that are currently trying to capture a share of the available digital real estate. However, when one digs deeper, many are still only treading the surface of what is possible.
Online marketers tracking Google+ developments
Research firm eMarketer calls Google+ 'a sleeper social network'
Google+‘s connections with search engine results pages cited by 56.4% of online marketers as likely to become 'massively influential'
MARKETERS are closely watching the growth of Google+ and its connection to search results, says research firm eMarketer.
Video hasn’t killed the text star yet
A new report by research firm eMarketer has found that use of short-form, written content still outweighs visual assets such as video and photos when it comes to digital marketing efforts.
Embrace changing trends or perish, says Gartner
A number of new trends in information and communication technology (ICT) have emerged in the past year and enterprises that do not realize these shifts risk losing out on innovation and profitability, with some even possibly staring at the end of the road their businesses, warns research firm Gartner.
On social media, lots of love but no dough for travel
Travel companies are still struggling to determine how best to harness social media platforms, according to travel industry research firm PhoCusWright.
