IBM goes social with Smarter Trends
By Digital News Asia October 17, 2012
- New website by IBM seeks to connect public sector workers and city planners
- Website has heavy focus on social media and shareable content
TECHNOLOGY giant IBM has a new website called Smarter Trends, a resource for information and discussions on energy, water and city development.
The United Kingdom (UK)-centric website curates trending articles and discussions from a variety of sources both national and international, across 30 topic areas.
There is also a map feature for those based in the UK to better track domestic news, which enables the reader to click on a location and bring up the current stories connected to that region.
The twist with this site is its heavy focus on social media activity, with highlights of topics that are trending in each sector every day. Articles are chosen based on what’s receiving the most traction and interest online.
It also makes it extremely easy for users to share content found on the site, with Facebook, Twitter, Google+, LinkedIn and YouTube integration.
According to a report by ITProPortal, IBM says it intends to reach a “sought-after” and “notoriously difficult to reach” audience with the site, as it seeks to create a platform for public sector workers and city planners to communicate and share information.
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