Social Media

Social media presents new challenges for marketing, PR
The Malaysian social media space had its latest viral meme last week after the administrator of the Facebook page for the country’s newest shopping mall had what appeared to be a meltdown and posted snarky and sarcastic comments aimed at an individual customer. In today’s world, whose responsibility is this, Marketing or PR?
Why enterprises must embrace social media
Enterprises are still grappling with the usefulness and the impact of social media in a business context, but must nonetheless embrace this trend or risk losing out in the longer term, say industry observers.
Social business to have huge impact
In January 2011, IBM started calling its social agenda, Social Business. The reason was to drive home the point that embedding “social” into a company’s business processes drives strong business value.
Digital Economy: Half full, going on empty
Joint research unveiled by McKinsey and Google recently has the Internet contributing 4.1% of Malaysia’s Gross Domestic Product (GDP), a rate outstripping even those of many of the world’s most developed economies. But don’t break out the champagne yet: The Internet contributed only 2.3% to Malaysia’s GDP growth in 2010, right smack on the average mark for aspiring countries and far below the 21% of developed countries. To put it succinctly: We are in a great position, but not for long unless something is done.
Apps contest to get more local content
Networking and communications specialist Alcatel-Lucent Malaysia has launched an app development contest to encourage the creation of more local content on the Internet. The clumsily-titled “Geek-the-Genius” contest, which runs from April 27 to July 20, would require participants to develop educational Facebook applications suitable for children between five and 12 years of age.
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Digerati50 2020-2021

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