Most businesses heading into digital age
More tech budgets falling under ambit of the CFO
WHO says accountants don’t have a flair for the dramatic? “The naked truth about doing business in the digital age” That is the eyebrow-raising title given to one of the panel sessions at the annual CPA Australia Congress in Kuala Lumpur tomorrow (Oct 9).
Naturally, beneath the dramatic panel title, lies some solid ground for the professional accounting body to pick a topic that will focus on technology. For one, most businesses are heading into the digital age, be it via a website that is e-commerce enabled or, most likely, just getting their toes dipped into the world of social media.
Secondly, increasingly, more and more technology budgets are falling within the ambit of the chief financial officer's (CFO) department – which means CFOs need to get more familiar and comfortable around technology talk.
And while there is plenty of good news highlighting how technology is such an enabler and competitive differentiator to business, the CPA Australia panel will delve into the issue and look at some of the uncomfortable realities and opportunities presented by the digital age, such as:
Why SMEs (small and medium enterprises) are reluctant or slow to adopt technology;
Mobile social networks – balancing Gen Y’s demand for mobile social networks with the inherent security risks, challenges and solutions;
Educating your workforce on the security risks presented by social networks; and
Key competencies for managing a business in the digital ecosystem.
The panel session will delve into these issues with panelists sharing their personal experiences on the matter. No textbook stuff here.
Panelists consist of Goh Su Gim, security advisor, Asia Pacific Region, F-Secure Corporation (M) Sdn Bhd; Datuk Ragavan Nair, CEO, Doorstep Retails Sdn Bhd; and Mohandeep Singh, CEO Soft Solvers Solutions Sdn Bhd. The discussion will be moderated by Karamjit Singh of Digital News Asia.
The overall theme for this year's congress is “Your guide through uncharted territory” and as Josephine Phan, divisional president Malaysia, CPA Australia notes, it captures how the world is changing as some markets in Europe become unstable and other Asian economies continue to grow.
Further information about the congress can be obtained at http://www.cpacongress.com.au/kualalumpur.