Web-based 3D design startup PixCap raises US$2.8mil seed round
By Digital News Asia February 9, 2023
- Funding marks next step of firm’s expansion into global markets
- Cocoon Capital, Entrepreneur First & Michael Gryseels participated in this round
PixCap announced its US$2.8 million (RM12 million) seed funding led by Surge, the rapid scale-up programme from Sequoia Capital India and Southeast Asia.
In a statement, the web-based 3D design platform said this round included participation from Cocoon Capital, Entrepreneur First and Angel investor Michael Gryseels.
It said this funding marks the next step of PixCap’s expansion into global markets as it looks to grow its engineering and marketing teams, further product development and community building.
CJ Looi, CEO and co-founder of PixCap said brands and creatives can tap on PixCap to create beautiful 3D designs in minutes.
“As brands shift towards 3D design for app banners, social media ads and landing pages, having easy-to-use 3D design tools at their fingertips will allow designers and marketers to create attractive and engaging visuals to support brand growth,” he added.
“We are proud to further our mission with the new funding round, which will contribute to talent acquisition, product development and community building for global expansion,” Looi said.
PixCap notes that many designers opt to create in 2D as editing 3D design is challenging as editing designs to align with brand guidelines, colours and camera angles is strenuous and usually requires deep 3D expertise that is not accessible to every marketer and designer.
Therefore, inspired by the founders’ childhood love for intricate animations and art in video games, PixCap was created in April 2020 to empower anyone to unlock the potential of 3D for design and marketing.
Its browser-based editor contains thousands of 3D assets and templates that range from simple to professional – anyone, including designers, developers and artists, can explore their creativity and create beautiful designs in minutes, PixCap said.
According to the startup, users can access and collaborate on the same projects using a single link, as no software or app downloads are required with PixCap.
3D designs can be edited and exported directly from users’ browsers, and all models, scenes and animations are available for commercial use. For advanced 3D users, the platform also supports GLTF and FBX exports to 3D software such as Unity, Maya, Cinema4D and Blender, it said.
PixCap claims over 30,000 users from more than 60 countries including US, India, UK and Southeast Asia.
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