KlikFix offers on-demand gadget repair solutions
By Yunnie Marzuki February 28, 2017
- Startup has 50 technicians trained at their academy
- Focus for now is Jakarta with plans to expand by year-end
IN A world where gadgets have become a need rather than a want, it’s essential to keep them in good working order at all times. Looking for a reliable technician, finding your way there and then going through the repair process usually takes hours or even days.
Indonesian startup PT KlikFix Asia Technology (KlikFix) has changed all that with an online platform that offers repair services. Gadgets, including smartphones, laptops and tablets will be picked up from customers, repaired and returned.
“In the past, it was only a ‘want’ for someone to own a gadget, but now, it has become a ‘need’. The problem starts when our gadgets break down and we are unable to fix them swiftly as we are pressed for time,” said KlikFix chief executive officer Andrew Suhalim at a press conference.
“It is our purpose to alleviate the stress caused by broken gadgets,” said KlikFix chief marketing officer Dan Van Leeuwen.
World Bank data shows that from 1995 to 2015 , the number of Internet users per 100 people in Indonesia increased from 0.44 to 22.
July 2015 data from eMarketer showed that Indonesia is forecast to have 74.9 million smartphone users by the end of 2017 and 92 million in 2019.
How it works
Customers can book an appointment or even a consultation via Klikfix’s web app or a phone call. The technicians will get back to the customer with a diagnosis as well as an estimated cost for repairs.
“Just access our website and place your order and our technician will come and offer a solution,” Andrew explained, adding that all technicians are curated and trained by Klikfix’s academy. The startup currently has 50 technicians.
All setup and installation services will be carried out on the spot. More sophisticated repairs will have to be done at KlikFix’s workshop and can sometimes take four to six days. Once fixed, the gadgets will be delivered to the customer.
“Klikfix is not repair centre, but we are a platform where on our left, there are customers who want their products fixed as fast as possible and on our right, we have technicians. We bridge these two parties.
“What do is we control the availability of spare parts, manage orders, and match them with suitable technicians,” Andrew explained.
For now, the category of devices is limited to smartphones, laptops, and tablets. The platform also lists brands, estimated prices, and types of problems as well as offers a one-year warranty for all repair services.
Potential and plans
Quoting data from Indonesian data bank data.go.id, Andrew said that Klikfix’s business model has been validated, as there were 33 million households in Indonesia in 2010 with approximately four members each.
“If each of them owns at least a smartphone, laptop, tablet or even printer, then each household uses at least eight devices and we can assume that there might be around 264 million devices that will break down in Indonesia.
“If we look at the culture now, a lot of big startups provide different services such as online food delivery or other solutions that do not require us to move around. However, repairing gadgets is still done the traditional way and we want to modernise it with this platform,” Andrew stated.
KlikFix will focus on serving customers in Jakarta and the surrounding area this year. It has received about 750 orders every month since July 2016.
Andrew said that Klikfix will expand to other cities such as Surabaya, Bandung, and Bali, and plans to do so by the end of this year, but since the company is bootstrapping, they need to focus on one big market first.
“We need to target the best market first and use it to set the protocols, bring prices down, and push efficiency up,” said chief technology officer Tim Cheah.
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