Indonesian logistics management startup, McEasy raises US$1.5 mil seed funding from  East Ventures

  • Funds to be used to strengthen R&D  unit, increase sales, marketing efforts
  • Offers 3 solutions for companies to monitor & optimize logistics processes 

McEasy founders, Hendrik Ekowaluyo (L) and Raymond Sutjiono.

McEasy, an Indonesian-based software-as-a-service (SaaS) provider for logistics vehicle management and tracking has raised US$1.5 million (RM6.2 million ) in seed funding from East Ventures. 

​​[RM1 = US$0.241]

The capital will be used to strengthen its research and development unit and to increase its marketing and sales efforts as it aims to reach more enterprise players in the logistics and supply chain industry in Indonesia.

“Since 2019, we have been focused on being the digitalization catalyst in the logistics and supply chain industry. Smart tracking systems are not new in the automotive and industrial world, but we know how to integrate these existing tools and hardwares into our platform to solve problems in the market,” said Raymond Sutjiono, cofounder of McEasy.

“We believe that the new funds will drive the company's growth exponentially.” 

McEasy offers three main solutions: a vehicle smart management system (VSMS), a transportation management system (TMS), and a smart driver app. 

VSMS is a smart tracker solution that serves to assist logistics operations and provides real-time tracking of vehicle location, whilst, TMS is a SaaS platform that allows companies to plan, implement, monitor, and optimize logistics processes. Both these solutions are connected with the smart driver apps platform. 

With all these, McEasy’s customers can easily track the vehicle's position and all operational costs transparently, without the hassle of manual checking.

“Today, implementation of technology that drives customer satisfaction and increased efficiency in asset management are key to winning competition in the logistics industry,” said Melisa Irene, partner of East Ventures.

“McEasy has delivered right-fit products and solutions that are tailored to Indonesian industry players, so they can take advantage of growing market opportunity during and post pandemic. We are happy to welcome Raymond and Hendrik to East Ventures’ ecosystem,” she added.

McEasy aims to increase the total number of vehicles integrated within its system by two times within the fourth quarter of 2021.  It is also targeting to achieve a 4x growth from 2021, and convert more business players into customers. 

Its ultimate goal is to create an integrated ecosystem where its stakeholders can optimize logistics and supply chain processes easily with the McEasy platform.

To date, McEasy provides its services in the areas of Java, Bali, Sumatra, Kalimantan, and Sulawesi. Its solutions can be used by any logistics business player, ranging from manufacturing & distribution companies, to large brand companies that already have their own fleet or are integrated with logistics service providers. 

It uses a subscription-based business model and provides solutions that can solve problems for business in any scale, such as 3PL, 4PL, distributor or brand company. 

McEasy’s customer portfolio includes MGM Bosco in the cold-chain sector, Rosalia Indah Group in the public transportation sector, as well as RPX and FeDex Indonesia in the last-mile logistics.


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