iflix and PLDT in exclusive agreement in the Philippines
By Digital News Asia June 22, 2015
- All PLDT Home and Smart platforms get iflix at special price, zero-rated
- Select high-end PLDT Home services get the VOD service at no extra cost
INTERNET TV service iflix said it has entered into an exclusive agreement with Philippine Long Distance Telephone Co (PLDT).
Under the agreement, iflix’s service would be provided to PLDT’s customers. This follows PLDT’s US$15-million investment in iflix, announced in April.
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“We are extremely proud to have come together with the largest telecommunications company in the Philippines … to offer iflix to PLDT’s enormous customer base,” said iflix chairman Patrick Grove.
“With well over 75 million Filipinos communicating and being entertained using PLDT services, they are the absolute perfect partner for iflix in the Philippines,” he added.
Broadband subscriptions of certain high-end PLDT Home products will now include a monthly iflix subscription at no extra charge.
Further, iflix will also be offered across all PLDT Home and Smart platforms as a value-added service at a price exclusive to PLDT customers, iflix said in a statement, without disclosing numbers.
As an additional bonus, data used to stream iflix content will not count towards PLDT Home and Smart customers’ data limits.
“We at PLDT are very bullish over the business that iflix is building. That is why we have decided to participate as shareholders,” said PLDT chairman Manuel Pangilinan.
“We are confident this service will change the way PLDT customers across all our services are entertained now, and in the future,” he added.
Having recently launched in Malaysia and the Philippines, iflix said it will roll out its service to additional key South-East Asian markets, including Thailand, Indonesia, and Vietnam throughout 2015.
The service offers more than 11,000 hours of US, Asian regional, and local TV shows and movies. Each subscription will allow a user to access the service on five Internet-capable devices such as mobile, tablet, computer, or television set, for viewing anywhere, anytime.
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