Easy Taxi launches Premium service with private hire limos in Singapore
By Digital News Asia April 14, 2015
- Six- and seven-seater limos available for group travel
- Payment can be made with Easy Taxi Pay, more options being explored
EASY Taxi has launched its ‘Premium’ service in Singapore, with additional cars – six- and seven- seater limousines from partner companies – that it said would boost the supply of vehicles for hire, especially during peak hours and weekends.
“We are responding to consumers who demand more choices when they travel in groups – for either family outings or business meetings,” said Jianggan Li (pic), its regional managing director.
“With private hire cars which are licensed and properly insured, we are expecting to meet more demand on Singapore’s roads,” he said in a statement issued by his company.
The base fare for the service is S$55 (US$41), from point to point. Passengers can make payment with Easy Taxi Pay.
By storing credit and debit card details in the app, passengers can easily pay for their rides by touching their smartphone screens, Easy Taxi said.
At the end of the ride, the fare amount is sent directly to the passenger’s phone for verification and approval. It saves the passengers the hassle of physically carrying cards or cash when travelling by Easy Taxi, the company added.
Advanced booking is also possible for users who want more security – passengers just need to email their booking details to [email protected] 48 hours in advance.
Easy Taxi is also exploring additional payment options for tourists who are more comfortable with other payment methods, such as mobile wallets, the company said.
The use of premium car rides has been rising in South-East Asia, with the entry of Uber more than a year ago, as well as taxi app startup GrabTaxi launching its similar GrabCar service in July 2014.
Meanwhile, Easy Taxi said the launch of the Premium service is part of its global strategy to use innovative ways to meet transportation demand in growing cities in the emerging continents.
In Asia, the focus is on increasing efficiency and sustainable business growth in the markets that Easy Taxi operates in.
To date, Singapore remains the biggest market for Easy Taxi in Asia in terms of total fare transacted. The island-nation is also the second largest globally after Brazil in numbers of cashless transactions.
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