TaxiMonger and Telebiz collaborate on media tablets for taxis
By Digital News Asia April 13, 2015
- Tablets provide infotainment and offers to passengers, extra income to drivers
- 500 tablets installed in taxis, aim is to have 1,500 on board by year-end
TAXI app startup Taxi Monger Sdn Bhd and Telebiz Sdn Bhd have rolled out ‘My Lifestyle Media Interactive Taxi’ tablets, which they said would “revolutionise the way customers perceive a taxi ride.”
With the tagline of ‘We Make Your Stories Interactive,’ about 500 of these on-the-go and out-of-home media platform tablets product have been installed in taxis in Kuala Lumpur and Johor.
The two companies aim to have 1,500 tablets installed by the end of the year, they said in a statement.
Telebiz is a telecommunications services provider and the owner of My Lifestyle Media.
The My Lifestyle Media Interactive Taxi programme aims to heighten taxi drivers’ quality of service, providing them an alternate source of income, and at the same time provide passengers with infotainment, tourist information, bargain offers, and more.
A typical taxi ride takes 15 minutes, which represents an opportunity for reaching and engaging taxi users in a captive environment, the two companies said.
“Today marks a milestone for the taxi industry in Malaysia, where customers are now provided a whole new experience of cab rides,” said My Lifestyle Media chief operating officer Zulkifli Shahari.
“The most important part about a journey is what happens in between and this is where we, together with TaxiMonger, are able to cater in bringing the cab travelling experience to new levels,” he added.
With the My Lifestyle Media Interactive Taxi tablet, passengers can view the latest movie trailers and music videos, as well as the latest offers and rewards from affiliated partners.
By taking part in surveys or even playing a simple game, passengers will be rewarded with discount vouchers, free coupons, and more.
Passengers can also use the tablet to look for information on F&B (food and beverage) and shopping spots in town, planning their journey within the comforts of the taxi.
Advertisers will benefit from more brand exposure and awareness in reaching out to consumers in a more interactive way, the two companies said.
“I feel that these value-added services are a significant step forward in exploring and providing new horizons to the way we do business [and] in serving our customers,” said TaxiMonger chief executive officer Nizran Noordin.
“When our customers are happy, it only serves to benefit the industry as a whole,” he added.
The tablet also incorporates safety and planning mechanisms: Passengers will be able to monitor their ETA (estimated time of arrival) and access driver information.
At the end of the ride, passengers will be able to rate their ride experience.
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