11street sets up physical education centre for e-commerce sellers

  • Launches ‘Seller Zone,’ an education centre and support facility
  • Teams-up with MDeC and Google Malaysia on training and development programmes
11street sets up physical education centre for e-commerce sellers

AHEAD of its April launch, South Korean online marketplace 11street has unveiled its ‘Seller Zone,’ which it claimed is the first education centre and support facility in Malaysia for e-commerce business coaching, training and development programmes.
 
Located at 11street’s office based in KL Sentral in Kuala Lumpur, the Seller Zone is equipped with professional photography studios, training centres, and a public lounge for networking, relaxation and refreshment.
 
The 9,500 sq ft facility is the largest e-commerce education centre and support facility in the country, the company said in a statement.
 
11street chief executive officer Hoseok Kim said the Seller Zone was driven by the company’s aspiration to elevate Malaysia’s e-commerce market to a “new maturity level.”
 
“In Malaysia, the population of small and medium businesses (SMBs) doing online business is forecast to grow by 400% – which suggests that at least a quarter (25%) of the existing SMBs will venture into online business within the next 10 years to grow from the current base of a mere 5%.
 
“The rapidly increasing population of online SMB is coherent with the e-commerce economy that is growing at a compound annual growth rate (CAGR) of 32%.
 
“Undoubtedly, education will be the most crucial element to nurture the triple-digit healthy growth of the SMB e-commerce ecosystem,” he added. The figures above are based on 11street's own estimates.
 
Kim said that the Seller Zone would allow 11street to deliver and transfer its knowledge, expertise and know-how to help local SMBs go online.
 
11street said it is also teaming up with national ICT custodian Multimedia Development Corporation (MDeC) and Google Malaysia on its training and development programmes.
 
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