Enterprise mobility management software market to grow 4x in 4yrs

  • To grow at a CAGR of 29.5%, from US$2.7bil to just under US$10bil by 2019
  • Opportunities for fastest growth coming from APAC and LATAM
Enterprise mobility management software market to grow 4x in 4yrs

THE global enterprise mobility management (EMM) software market will grow nearly fourfold by 2019, according to Ovum’s latest market size and forecast report.
 
“While security concerns around bring your own device (BYOD) have so far driven this still-immature market, the opportunity for mobile enterprise apps to transform business processes is transforming this relatively niche market into a widely adopted, mainstream IT proposition,” said principal analyst Richard Absalom, author of the report.
 
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The Ovum Software Market Forecasts: Enterprise Mobility Management, 2014–19 report highlights the fact that EMM software is still a relatively niche part of the overall IT stack, Ovum said in a statement.
 
However, mobility has an impact on every kind of business and as such EMM software is playing an increasingly important role in managing and securing apps and devices of all kinds, the UK-based research and analyst firm said.
 
This trend is an indication of why the market is set to grow at a significant CAGR (compound annual growth rate) of 29.5%, from a base of US$2.7 billion in 2014 to just under US$10 billion by 2019.
 
“As enterprise mobility management strategies mature, enterprise IT departments think less in terms of basic device management and security and more about how usage of these mobile devices can transform business processes,” said Absalom.
 
“This inevitably drives them toward mobile app adoption,” he added.
 
Mobile device management (MDM) has been the primary building block for EMM solutions. Of the seven technology components that Ovum defines as comprising the EMM market, MDM generated the highest revenue in 2014 by some margin, and will continue to do so until 2016, the firm said.
 
However, MDM as a category is commoditising and EMM vendors are turning instead to mobile app management (MAM) and mobile app development platforms (MADPs) to provide added value to customers and drive their own growth.
 
It is these two segments that will be the primary drivers of growth in the EMM software market over the next four years, Ovum said.
 
North America has been the biggest geographic market for EMM software. However, demand for mobility is taking off everywhere and while North America will maintain the biggest share (39%) of the market by 2019, that share is shrinking – down from 56% in 2014.
 
Demand in Europe also means that the EMEA (Europe/ Middle East/ Africa) region will remain an important market, with a 35% share by 2019.
 
The opportunities for fastest growth are coming from Asia Pacific and Latin America.
 
“The continued high rates of BYOD behaviour in these regions is changing the way that people work, and businesses looking to manage that behaviour are increasingly turning to EMM software,” said Absalom.
 
“The Asia Pacific market is set to grow at a CAGR of over 50% and account for 19% of the overall market by 2019,” he added.
 
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