Microsoft Lumia 650 ready for pre-order
By Digital News Asia April 4, 2016
- Pre-order on Lazada began April 1, retail availability April 8
- First 150 pre-order customers get 13,899 AirAsia BIG points
MICROSOFT Malaysia has announced that its Lumia 650 device is available for pre-order from now until April 7 exclusively via the Microsoft Online Store on Lazada.
The new phone will also be available from Microsoft Authorised Reseller and Microsoft Mobile Reseller stores nationwide from April 8 onwards, the company said in a statement.
The Lumia 650 starts at a recommended retail price (RRP) of RM899, and is built for business users.
The first 150 pre-order customers will also receive 13,899 AirAsia BIG points, which can be redeemed for a free return ticket, together with an RM25 Lazada rebate voucher.
Those who buy the Lumia 650 at retail outlets also get 13,000 AirAsia BIG points as an introductory offer.
“As we sharpen our mobile strategy with a focus on phones, the Lumia 650 is another step towards bringing Windows 10 to more than a billion devices,” said Microsoft Malaysia chief marketing and operations officer Michal Golebiewski.
“We … believe [the Lumia 650] will quickly be seen as the device that provides the perfect balance between work and personal needs,” he added.
Design and features
With a highly polished, diamond cut and anodised aluminium frame measuring 6.9mm thick, the Lumia 650 is Microsoft’s thinnest phone ever, the company said.
Its 5-inch OLED display provides a clear and bright viewing experience, even in direct sunlight, Microsoft Malaysia claimed.
The Lumia 650 also features a removable battery and expandable storage up to 200GB; a 5-megapixel wide-angle, front-facing camera and Microsoft’s flagship imaging algorithms; and an 8-megapixel rear-facing camera that includes options for rich capture and living images.
The Lumia 650 runs the latest Microsoft Office apps right out of the box, allowing users to create and edit documents on-the-go and sync them to the cloud via OneDrive.
For enterprise users, it comes with built-in support for Microsoft business applications, new third-party Universal Windows Applications like Uber, and one-click setup of common everyday tools like Office 365.
It also allows IT departments to test the latest Windows 10 Mobile updates against line-of-business systems and apps, before it is distributed to end-users via mobile device management (MDM).
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